Zee TV has pulled off the curtain on its Sawaal Dus Crore Ka game show format. For starters, the show will air at 8:30 pm three days a week cum end this month.

A selection process will result in 21 of the millions of contestants who have sent in their entries being part of the first buzzer round. Three questions will be asked to select three contestants for the second round. Whoever answers the question right first moves into the second round.

In the second round, the three contestants will be pitted against each other and whoever gets two out of three questions right will move into the rounds that follow; the others will be eliminated.

He/she will be in the hot seat. Three questions will be hurled at him; if he gets two of these right he will progressively move onto the next round.

The buzzer round gives the winner Re 1. For each subsequent round, a zero is added to that figure. To win the magic figure of Rs 100 million he will have to go past nine rounds of questioning. Shoudl he/she fumble and go wrong in round eight, he will get only Rs 1 million as the prize money.

The questions are being devised by Derek O'Brien of Cadbury Bournvita Quiz Contest fame. The host had not been announced at the time of writing.

Zee TV has, however, kept the viewer in mind too: viewers could win anywhere from Rs 15,000 to Rs 2,000 should they have a copy of TV World, the Zee TV programming guide with them. Each copy of TV World will have a six digit number printed on its cover. During each show one number will be generated by a computer and announced. Should a viewer have a TV World copy with all six digits matching he stands to win Rs 200,000; if he/she has five digits matching the prize is Rs 15,000; if four, it is Rs 4,000.