MUMBAI: In keeping with PepsiCo India?s impeccable record of innovations, Mirinda, the mega-selling orange flavoured beverage from the soft drink and food major, today introduced ?Home Pack? for the entire family.

Priced at an amazingly affordable price of only Rs 32/- for a proprietary 1-litre PET bottle, the ?Home Pack? will be first available in select markets of northern & western India and then southern India by February-end.

The innovative consumer proposition of ?Home Pack? is Poori Family Ke Liye Perrrrfect, driving home the point that this 1-litre pack is the right size pack for a small family or for a group consumption of 4-5 people.

According to Ms. Alpana Titus, Executive VP-Flavours, PepsiCo India, ?Extensive research showed us that consumers are increasingly consuming soft drinks at home & Mirinda is one of the lead brands entering these homes. We realized that for small group consumption at home, there was no pack offering in our portfolio. Hence we decided at launch 1L pack at a value pricing, an innovation that will undoubtedly increase the penetration of the brand Mirinda in consumer homes..?

Speaking at the launch of the Mirinda ?Home Pack?, Bollywood heart-throb & Mirinda brand ambassador, Asin, said, ?Mirinda has been my favourite orange drink for quite a long time now, and it has been an absolute privilege for me to be associated with this brand. I am delighted at the launch of the Home Pack as it will certainly make it more convenient and affordable for more and more families to share my favourite drink.?

The launch of the new pack will be supported by outdoor campaign, TV commercial and retail POS.
 

MUMBAI: Madison Communication‘s creative arm, Madison Creative has decided to shed its old identity and revamp itself, keeping in tune with the changing world of advertising. It has been rechristened as mc2.

Mc2, derived from Einstein‘s energy equation, has a new logo too. It reflects the energetic, bold and young crop of talent it has on board. Painted in New York Taxi colours, black on yellow, the agency picked a logo that would make them happy to be working there everyday.

Apart from the bright and cheerful colours, the logo has pac man on it, to show just how much fun they intend on having.features a new logo against a yellow backdrop.

To improve the agency‘s creative stock, there‘s a new team that is being put into place. The ‘new‘ agency will deliver ‘as of this moment‘ advertising solutions for clients - from those with deep pockets to the thrifty, we will deliver solution ranging from ad films to guerilla.

MUMBAI: The teasers have done their job and Abhishek‘s Aaram Classes saw full attendance. However, it‘s finally time for the first ever episode of the most electrifying show on television National Bingo Night with non other than the hottest youngest superstar today - Abhishek Bachchan. And what‘s more? Participating as the first contestant on the show is none other than his own - Paa - the enigmatic Big B himself - Amitabh Bachchan. Abhishek believes that his PAA needs the maximum aaram these days and hence decided to give his dad a time of his life through his new game show IDEA National Bingo Night! on COLORS.

The audiences have known both the Bachchans as actors for so long, but tonight, they‘ll get to witness the true father - son relationship that only those close to the Bachchan family have had the privilege to witness. To make things even more exciting, Amitabh Bachchan will be experiencing a role reversal of sorts as he now will be sitting on the hotseat playing a game of Bingo while his pyaara beta will be the one anchoring the show! To add to the fun Mr. Amitabh Bachchan will also be seen delivering the famous dialogues of his blockbuster films like Amar Akbar Anthony , Agnipath and Deewar and revive the episode with stories and memories of his 40 year old film career with a fun game of Bingo!

An exciting show filled with a lot of interesting firsts, National Bingo Night, is one of those shows you wouldn‘t want to miss. So, don‘t forget your date with AB Junior tonight...join him in fun, masti and excitement as he celebrates life and plays a game of Bingo with his Dad!
Hence don?t forget to get your Bingo ticket and tune in to play on National Bingo Night, 23rd January, 2010 Saturday at 9:00pm only on COLORS!

MUMBAI: Popular Marathi singer Movie Producer & Director of ?Zenda?, Avdhoot Gupte will speak exclusively on IBN-Lokmat. In this episode of Great Bhet with Nikhil Wagle, Editor IBN-Lokmat on 23rd January 2010 at 9.30 pm., Avdhoot Gupte will talk about the various facets and finer nuances of his successful music and film career.

The interview will focus on and capture some intense moments of Avdhoot expressing himself on ?Zenda?, the contentious marathi movie and the various political censorship hassles faced by him. He will share his experiences on the making of the much talked about ‘Zenda‘ and the inspiration behind its making. The controversial movie has garnered publicity way before its release as it is reportedly based on a feud between Maharashtra Navnirman Sena (MNS) chief Raj Thackeray and his cousin Uddhav Thackeray, the Executive President of the Shiv Sena. 

Avdhoot‘s career as a singer took flight when he won the national level competition of TVS Saregama. Ever since there has been no turning back and Avdhoot has lent his euphonious voice to several Marathi melodies and Hindi songs. Having had a number of remixes and albums to his credit, Avdhoot introduced the pop genre in the Marathi music industry. His debut album titled ?Meri Madhubala?, in 2003 was a runaway success and highly appreciated by the masses. Viewers can watch this multitalented singer cum composer cum lyricist get nostalgic about his musical journey. The ambitious and dynamic Avdhoot will also talk about his future plans of coming up with an audio CD on ?Tukaram Gatha?.

To watch the most awaited interview with Avdhoot Gupte, tune into ?Great Bhet? on IBN-Lokmat on Saturday 23rd January 2010 at 9.30 pm.

You can also watch the rerun of this ?Great Bhet? episode on Sunday i.e. 24th January 2010 @ 12:00 pm & 5:00 pm.
 

MUMBAI: They cherished us, nurtured us, protected us and adored us, now it?s time to gauge what is the state of the senior citizens of India. On the occasion of India?s 60th Republic Day, CNN-IBN, IBN7 and IBN Lokmat present the 9th edition of their flagship opinion poll ?State of the Nation?. This edition of the bi-annual nationwide poll will highlight the issues & concerns of the elderly population of India. The findings of the poll will deal with key issues impacting the generation aged 60 years and above with an in-depth discussion with eminent panellists from the country.

The Poll has been conducted with an enormous sample size of over 1224 respondents from Delhi, Kolkata, Mumbai, Chennai, Patna, Bhopal, Surat and Vijayawada .The poll also reveals some interesting facts that the majority of senior citizens in metros and large towns feel that the quality of life is better compared to a decade ago , The poll findings will be revealed in one hour special show which will be aired on CNN-IBN on 25th January at 10:00pm; on IBN7 26th January at 8:00pm; on IBN Lokmat 26th January at 10.00 am and 8.00 pm, with a repeat telecast on 26th January at 12 noon (CNN-IBN), 26th January at 10am (IBN7) .

Also the poll will evaluate their relationship with the younger generation and assess how much do their loved ones truly care for them and delve deep to explore their feelings and provide a forum to hear the voices hitherto left unheard. The poll was conducted nationwide by GFK MODE on behalf of the IBN18 Network.

State of the Nation Poll which was instituted in the year 2006 highlights the ground realities of the country. The previous 8 Editions of State of the Nation extensively covered issues of national importance like Political Forecast, Nation?s Agenda, the Great Indian Middle Class, Two Nation Poll, Modern Indian Women and the Great Indian Urban Family, Country?s Governance, Administration, Police & Bureaucracy

Rajdeep Sardesai, Editor-in-Chief, IBN 18 Network, said, ?While India marches forward as the country with the youngest population in the world, it is important to remember the contributions of the elderly towards shaping this great nation. In this edition of the State of the Nation Poll, we have highlighted the key issues impacting the elderly and how we as a society can be more responsive to their needs.?
 

MUMBAI: With it?s relaunch in 2009, Vh1 lives up to its promise of giving audiences something new to look forward to week-on-week! Vh1, India?s 24-hour premier International Entertainment channel presents the ultimate in entertainment with ?Garnier presents Vh1 Movies that Rock?! With this brand new initiative, Vh1 will constantly provide viewers with something exciting, as they set the standard for uncompromising, cult cinema on television by screening unparalleled movies. From music to lifestyle and fashion, from long-form shows to reality and gossip shows and now movies... Get ready to experience the complete package for International Entertainment content premiering on Sunday, 24th January @ 9 pm only on Vh1!

Defining the soul of music, Vh1 kick starts the movie marathon with the timeless classics Grease 1 and 2, to the king of the Disco floor ? John Travolta in Saturday Night Fever. Moving on will be the ultimate dance movie Stayin? Alive and No Direction Home: Bob Dylan Part 1 and 2, focusing on the journey of Bob Dylan from the voice of a generation to being the ultimate rock star. What?s more, get ready to experience the best of ?Elvis Presley? in the months to come! As Vh1 gives you a full evenings worth of high-cultured, jet-propelled rock and roll entertainment, you are guaranteed a real fun fest in front of your television set! Trust us; there won?t be any place like home on Sundays!

Says Ferzad Palia, Associate General Manager, Vh1 India, ?Keeping our promise of bringing the best international entertainment to India, we at Vh1 are delighted to present, along with Garnier Fructis 2in1, some of the biggest musical blockbusters from Hollywood. Movies that defined generations. Movies That Rock! Your chance to Get With It!?