Mumbai: One97 Communications (OCL) which owns the brand Paytm, a payments and financial services distribution company and the pioneer of QR, Soundbox and mobile payments, today announced the expansion of Paytm Soundbox Ads. The industry-first solution enables brands to advertise their products and services through Paytm Soundbox, where the ad will play after the transaction.
During its sale, Meesho is the latest brand to partner with Paytm Ads on the soundbox. This partnership signals a new benchmark in audio advertising, transforming the moment a transaction is completed offline into a potential online purchase through the Meesho app. By unlocking demand for e-commerce in Bharat, Meesho is making online shopping accessible and affordable for a large segment of the population. The brand takes pride in democratising e-commerce, ensuring that even the most remote towns can enjoy the convenience and joy of festive shopping online.
With Paytm Soundbox Ads, brands can leverage Paytm’s leadership in merchant payments and can build brand recall for advertisers. The company’s innovative in-store marketing solution empowers brands to play their advertisements on the iconic Soundbox devices across all points of sale.
The Soundbox audio advertisements aim to seamlessly integrate branding and messaging between companies and consumers. Paytm Soundbox Ads can be customised for different geographies as the auto-assisted device supports 11 languages, including English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi and Odia. Paytm has partnered with several brands, including Coca-Cola for Sprite, Mondelez for Oreo biscuits and Dabur for Odonil, among others for Soundbox Ads.
Paytm spokesperson said, “As the leader in merchant payments, we are bringing innovative opportunities for brands to leverage our reach. Paytm Soundbox is one of the most preferred payment devices and the latest Ads solution is a first-of-its-kind offering for brands in the industry. The scale of Paytm Soundbox distribution ensures that marketers and brands can reach their audience in various cohorts of state, city or language for a targeted & meaningful reach. Through this unique solution, brands can increase customer engagement within a shorter duration while taking it beyond online marketing. ”
Meesho director-brand marketing Soumitra Choubey said, “The sale season brings a lot of excitement among our consumers. In a cluttered time like this, it’s not just what you say, but how you say it. Capturing attention and hacking memory structures has become increasingly challenging. For our marquee sale of the year, it was imperative that we lead with innovation. Creativity is a business multiplier. and this simple but wild activation is a testament to that.”
The creative agency for the film was talented and the Media partner was Carat Denstu.
