And almost all the satellite channels and Doordarshan are trying to find how they can be different from the others. As managing director of TV Eighteen India Ltd, Raghav Bahl, said about the coverage on CNBC India, "It will be hectic time, but we will be focussing more on the business aspect of Clinton;s visit and what it means for the two countries."

What‘s more, with the Indian government giving permission to almost all the channels to go live, the channel managements are leaving no cameras unturned to bring to their audience round the world the event which is being billed as one of the the biggest media events of 2000.

CNN which is not only flying down celebrity anchor Riz Khan to do special interviews with the likes of Yashwant Sinha relating to Clinton‘s visit, but the channel‘s special event team too is coming (with the US president) to see there are no last minute glitches.

"CNN has planned a special series of stories on the US President‘s visit and the countdown has already begun with some stories already on air," a senior executive Turner International India, the parent company of CNN, said, adding, most of the programmes will be live.

Zee News, like Star News, will attempt to be different from the likes of CNNs and BBCs. Beginning with a story on presidential aircraft, put out yesterday, Zee News, as a senior executive of Zee pointed out, "will be hoping to do some value additions on the other aspects of Clinton‘s visit too, apart from the political and business angles."

Since a major portion of Zee News‘ audience are Hindi-speaking, the channel is trying to do a voice over in Hindi for important speeches, etc made by the US president.

There‘ll be every day, beginning Monday, a 30-minute programme on Clinton‘s visit from 8.30-9 p.m. till Saturday.

"This apart, we will be following the Clinton family and the President in Hyderabad, Agra, Rajasthan, Mumbai, etc," a senior executive of Star News said.

British Broadcasting Corporation (BBC) is planning one of its biggest ever series of live broadcasts from South Asia during the Clinton visit to the region.

Special television and radio programmes will be aired from Delhi and Islamabad anchored by the BBC‘s South Asia correspondent and regional bureau chief Mike Wooldridge.

"This is a historic visit for the region and a crucial news story for BBC. South Asia is and always has been one of the cornerstones of BBC‘s international broadcasting and this tour will showcase our unrivaled expertise and resources in broadcast news," Wooldridge said.

BBC had covered the last presidential visit to the region by Jimmy Carter when many of the news organisations around today did not even exist, according to Wooldridge.

The BBC‘s deputy bureau chief Satish Jacob, who covered the Carter visit to India for the BBC in 1978, will also be part of the commentary team. India correspondent Daniel Lak who is traveling the country with the Clinton entourage and BBC‘s Washington correspondent Richard Lister as part of the White House Press Corp to give the inside information from the Clinton camp.

The live coverage on BBC World television and BBC World Service radio will start from March 20 evening

The San Jose based Homeland Networks is gearing up for the broadband era in India and across the Asian continent. The venture promoted by ex-Intelite and broadband expert Ron Victor has unleashed three sites www.tvofindia.com, www.radioofindia.com and www.pressofindia.com. The company believes in "interactivity by ethnicity and geography".

Tvofindia.com is a project for the broadband world and already has a bit of broadband programming which can be viewed as streaming video. UTV has signed on as a content provider and has picked up a 10 per cent stake, apart from providing infrastructure. Ron is in talks with several media companies for providing interactive content and he wants tvofindia to be a platform for interactive programmes in all genres. The site claims to generate 1,000 viewers a day.

Says Ron, "We‘d like to work with every single media company in India to provide exciting interactive content to the viewers. Our ambition is to make the whole world into a single studio. We want our viewers to get an incredible experience which cannot be felt on regular television or radio, and interactivity will be a key component."

Victor plans to focus on the China market after the India and to replicate his India model for Internetters there

Here‘s another player leaping into the television universe. Galaxy Multimedia Ltd, a multimedia and entertainment company, is coming out with an initial public offering (IPO) of Rs 25 million at par to part finance its 5,000 square feet high-tech studio that is currently being set up at Andheri in Mumbai. The studio, offering high-end fully digital post production facilities, is scheduled to commence operations from April. The total project cost to set up the studio is estimated at Rs 120.5 million.The company, promoted by Vipin Rai Bhayana, has its main focus on multimedia which includes computer based tutorials (CBTs) for schools and colleges, production of TV software.

"We intend to provide a one-stop shop for all production, post-production and multimedia requirements ensuring convenience and constant value-addition to customers. The studio we are setting up is totally integrated - both video and audio," said Galaxy chairman and managing director Vipin Bhayana.

The company will finance the studio project through an initial equity infusion of Rs 100 million and Rs 25 million through rupee term loans. Out of the Rs 100 million equity, the promoters have already invested Rs 51 million and Rs 24 million has been raised from FIIs (DSP Merill Lynch and Alliance Capital) and associates. The company will raise the further Rs 25 million from the public. The five-year rupee term loan of Rs 25 million has been raised from Bank of India (BoI). The lead manager to the issue is UTI Securities.

Describing the share holding pattern of the company, Mr Bhayana said that the management (including promoter and board of directors) holds 51 per cent, associates hold 14 per cent, NRIs and OCBs hold six per cent, FIIs hold four per cent and the public will hold 25 per cent.

The company has pre-empted its present multimedia installed capacity for 18 months. It has entered into a tie-up with Schoolnet India, a company formed by IL&FS, for 18 months and will be providing it with 10 CBT titles for K-10 programmes.

Galaxy Multimedia is currently working on the development of education aids. The MoU with Schoolnet India was signed in October 1999.

Galaxy has also entered into a joint venture with another media company for producing the television serial Hotel Hindustani for Zee TV that has been sold to Zee TV through an associate company Buddha Films. The serial is scheduled to be on air from February-end. The company is currently working on four more teleserials slated to be shown on ther channels.

Turner International‘s Hema Govindan said that the key difference between the TV channel and the site will be new, interactive elements introduced via the World Premier Tool.

"For instance, hypothetically speaking, in a chat room, Johnny Bravo will have a dialogue with people visiting our website. It will also be specific to the country the website is being built for. The cultural cues will be very , very different. The characters we champion, the interactive elements will be different." Govindan said that the net could consider regional sites in Indian languages at a later stage, similar to it‘s channel strategy. She added that the channel penetration‘s was 10 million at present, and plans were to extend penetration beyond urban India. "The tune in will only come with more localisation and customisation. We are also looking at initiatives like Get Tooned, when we actually animated five Indian kids and put them on air as interstentials."

The channel has featured five kids in Australia and New Zealand, five in South East Asia, 5 in Taiwan and five in India. Research has shown that Indian kids would like to see winners. Because of that, the channel plans to showcase more Indian kids as winners in cartoon form in the new future.

Home Box Office (HBO) is all set to launch on 22 March, 2000. The channel which boasts to be the first one on cable television when it started in 1972 claims to be the leader in a lot of areas not only in programming but also technical, promises the viewer a variety of entertainment right from blockbuster hollywood movies to a wide array of entertainment including various shows mini-series and concerts. The channel will follow the self-censorship mode and won‘t feature "after dark" films.

On gathering eyeballs, Anshuman Misra, Managing Director, Turner International India, says "Content and programming will drive the viewers from our competing channels".

HBO which reaches over 47 million viewers in 45 countries is confident of creating a bang in India. The channel targets the urban and the semi-urban viewers which amounts to 15 million subscribers though the management is uncertain about the time frame to reach such a vast amount of viewers. The initial target is: five million homes in the next six to seven months. The encrypted channel beaming off PanAmSat-4, will remain advertisement free for around six months and thus is not perturbed about the TRPs its programming generates.

The average per subscriber rate is Rs 6.00 but that will differ from one cable operator to another. The Sceintific Atlanta PowerVu decoders are being place with cable operators on payment of a deposit of Rs 10,000.

HBO which lacks distribution network will face a tough task of reaching the desired penetration. A distribution team of 20, along with independent distributors, is working on taking the channel further into urban homes.

Misra expects HBO to contribute two-thirds of Turner‘s subscription revenues when in full steam. It might well get that, but the channel will have a tough battle on its hands what with Star Movies all the rage and Zee Movies being launched yesterday as a free service. The additional advantage that Zee TV has is that it owns the cable TV netowrk Siticable. The third major rival is the local cable channel - airing pirated English movies - operated by the cable operator for his subscribers.

Misra is not worried however. "Our content will rule," says Misra.