MUMBAI: NDS Group plc, a provider of technology solutions for digital pay TV, announced that Serbia Broadband has selected the NDS VideoGuard Express solution to secure premium content on their new DTH service.

The solution includes NDS MediaHighway middleware and EPG. Serbia Broadband is Serbia’s largest cable operator.

NDS VideoGuard Express is built on the same proven VideoGuard conditional access technology that drives some of the most successful pay-TV operations around the world. These operators rely on NDS to manage their TV services because it is the most secure solution. This gives the operator access to the best available content which attracts and retains subscribers.

Serbia Broadband CEO Dragan Solak said, “We already have a successful cable system and we now want to offer customers who cannot receive the cable service a new satellite platform. The new satellite operation will be able to offer a great choice of content with 25 channels to start.”

NDS vice president Europe David Nabozny commented, “We are extremely pleased to be chosen by SBB for the supply of VideoGuard Express and see this as an excellent opportunity for NDS. NDS’s strength is in our content protection, middleware and electronic program guide – we have a worldwide reputation for our large systems. We are pleased that Serbia Broadband is acknowledging that our advanced technology also works well for smaller systems.”