NEW DELHI: The Hinduja group is all set to launch its HITS platform by January 2015. The test signals will begin by November 2014. The news was confirmed by IMCL MD and group CEO Tony D’silva to indiantelevision.com.

The new HITS entrant, which already runs a multi system operator (MSO) business InCable, received the licence on 6 March 2014 from the Information and Broadcasting Ministry and has also paid the fee for it.

Grant Investrade, a 100 per cent subsidiary of Hinduja Ventures, is the company which is rolling out the HITS service. A discussion with the company chairman is around, to ensure everything is in place before January.

It is looking at capturing 15 to 20 per cent of the 120 million households in phase III and IV markets of digitisation. It has already arranged for funding of Rs 500 crore for the project.

The HITS model will have a complete different vertical, which will cater to all the content and video on demand (VOD) services requirements. “The services will be made available to all the LMOs along with IMCL,” concludes D’silva.