KOLKATA: India is on the path of digitisation and if all goes well then by the end of this year the entire country will go digital. In that case, isn’t a cable TV show a good idea to make the industry aware of the new technology? Cable TV Equipments Traders & Manufacturers Association (CTMA) is organising its three-day annual satellite and cable television show 2014 from 12 to 14 March at the Netaji Indoor Stadium which will see the participation of nearly 10,000 parties. It will include cable operators, traders, manufacturers, channel partners, distributors, broadcasters from across the country as well as from Bhutan, Nepal, China and Bangladesh are expected to attend the show.

“Cable TV Show 2014 would showcase and promote latest products, technology, emerging trends and value added services in the cable television (CATV) sector,” said the exhibition chairman Pawan Jajodia.

This year more than 400 local cable operators (LCO) from Bangladesh are likely to participate in this show. All the major national multi-system operators (MSOs) along with the regional MSOs may also put up stalls at the show to make the public aware about their service potential and new services, said SitiCable Kolkata director Suresh Sethia.

“Eastern India, the hinterland being services by CTMA is having a TV base of more than 25 million TV homes beside another five million TV homes in the neighbouring countries of SAARC Region,” added Jajodia, who thinks that with the convergence of digital market of CATV, this platform has become versatile and potential.

The show will bring together all the existing and prospective manufacturers and vendors and the CATV service providers like MSOs, LCOs, broadcasters and traders and help them to expand their market. The Kolkata region itself has approximately 30 lakh digitised cable TV households.