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MUMBAI: DID did it....!!! Mumbai witnessed an euphoric moment when a massive crowd of more than 5000 people along with Dance India Dance mentors and contestants broke the prestigious GUINNESS WORLD RECORD for the largest Bollywood Dance!! The adrenaline rush of participating and watching a live record breaking event along with the thrill of seeing live performances by Dance India Dance contestants had everyone heading to Mumbai?s KJ Somaiya College Grounds. Preparations were underway weeks in advance at hundreds of dance classes and every street corner as lakhs of viewers learnt the dance act to perform it precisely at the same time to make a world record. Time stopped still at 7:45 pm on 1 March 2012 as 4428 dance lovers in India successfully broke the Guinness World Records for the "Largest Bollywood Dance?. Zee TV created a historic moment by breaking the Guinness World Record with the objective to set a new benchmark for Indian television?s No 1 dance reality show, Dance India Dance! With this world record, Zee TV?s brand positioning ?Umeed Se Saje Zindagi? resounded strongly with its mission to entertain, educate and inspire its viewers!
Nearly 10000 people had already filled their entries online to rehearse the dance step while thousands more thronged the grounds be a part of this historical moment even before the doors opened at KJ Somaiya College Grounds,(Ghatkopar). The Masters, Terence Lewis and Remo D?Souza, along with DID Season 3 Terrific 13 contestants led the crowd through a rendition of "Dhinkachika Dhinkachika". The participants were invited through a free of cost registration process and received a quick two-hour dance lesson from the three Masters before doing the final jig in front of the Guinness officials.
Once the participants were schooled in these moves, the official attempt began. The previous record was 1336 participants, set by Master Terence in Mumbai in 2011. And, to break that record a head count of more than 1336 participants were expected to dance for three minutes in unison. The Masters had a challenging task to teach the teeming thousands of dance enthusiasts to gyrate on a Bollywood number in a single file for 3 minutes. DID anchor, the gorgeous Saumya Tandon, cheered and rooted for the participants who were rehearsing for hours to get the moves right.
The decibel level at the venue skyrocketed when Mr. Nikhil Shukla, the official adjudicator from Guinness, went up on stage and announced that Zee TV has successfully broken the record for the largest Bollywood dance at one place. The sheer number sounds daunting and achieving the feat was nothing less than exhilarating for everyone present! The energy was electric and after the record was broken, the crowds who participated to make the record attempt a success were treated to an entertaining concert by the fabulous Dance India Dance Season 3?s Terrific 13 - Sanam Johar, Mohena Singh, Vaibhav Ghughe, Neerav Bavlecha, Raghav Juyal, Sneha Gupta, Piyali Saha, Rajasmitha Kar, Abhik Bau, Paul Marshall and Pradeep Gurung.
Commenting on this world record breaking moment, ZEEL MD & CEO, Mr. Punit Goenka said, "It?s a proud moment for Zee TV, Dance India Dance and our viewers. With every new season of DID, we have always tried something innovative. I take immense pride in announcing that DID has accomplished a great feat today by attempting to enter the prestigious Guinness World Records. And, together we have broken the incredible Guinness World Record for the largest Bollywood Dance! My heartiest congratulations to every participant who has made it possible!"
"Through this initiative, our aim was to bring all dance lovers and DID supporters on one platform and give them an opportunity to dance with their favorite DID icons and win a Certificate from Guinness World Record Ltd. Dance India Dance as an iconic brand has set new benchmarks in the realms of reality programming. The superlative talent that the current DID Season 3 has is unmatched on Indian television. This new Guinness World Record will definitely go down in history and we can only promise that DID as a brand will only get bigger and better!"added ZEEL Head Marketing, National Channels, Mr. Akash Chawla.
The Masters could not believe that they along with enthusiastic dance lovers had created history. Terence Lewis, stumped at having broken his own record by a huge margin, said, "This has been one of the happiest moments of my life. I feel like dancing to Oops I did it again (grins)." An ecstatic Master Remo said, "Wow!!! I had never experienced such frenzy and huge crowds! The record breaking attempt is going to be etched in my memory forever and I?ve gone hoarse screaming that my show, Dance India Dance has set a Guinness World Record! The impressive efforts of all the participants present here proves that there?s no bigger brand for dance in India than Dance India Dance. Congratulations to Zee TV and everybody who made it happen!"
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