MUMBAI: GoQuest Format, the formats’ arm of GoQuest Media based out of India, has optioned its exciting cooking reality format, Kitchen 50-50 to YAM112003, part of Endemol Shine Group Italy. GoQuest has confirmed that this deal was a fruition of MIPTV meetings held in April 2017.

Kitchen 50-50 is a cooking reality format where two home cooks or professional chefs fight it out in one kitchen to win a cash prize of US$ 10000 (Rs 6.5 lakh) in every episode. The specialty of this kitchen is that there is only one of each appliance and each contestant gets to use it on a first come, first serve basis.

“Kitchen 50-50 represents an original take in the crowded world of food formats for television,” said YAM112003 GM - TV production department Alberto Rossini. "It’s lively, fresh and funny, and we are very pleased to bring such a format to the Italian market.”

GoQuest Media MD Vivek Lath said: “This is one of our first formats to be distributed worldwide after years of readymade content distribution. We are confident of YAM112003 giving it the best treatment. The fun and drama in Kitchen 50-50 infuses tension of a reality and drama of a daily soap.”

YAM112003, part of Endemol Shine Group, is a production company, creative agency and event agency with experience in terms of strategy, creativity, production, distribution and content management. GoQuest Formats, the formats arm of GoQuest Media from India, distributes, creates and co-creates non-fiction format for television channels and digital platforms around the world.