Mumbai: Bigg Boss Tamil season 8 has kicked off with a five hour grand launch on 6 October. This season has introduced Vijay Sethupathi as the new host, generating massive excitement among fans.

This season features a format with a larger house and intriguing new twists, including the  'Men vs Women' theme. From the very first episode, the competition has captured the audience's attention. Sethupathi has quickly made his mark, skillfully addressing conflicts and challenging contestants during weekend episodes, which has resonated well with viewers throughout Tamil Nadu.

The launch episode recorded impressive viewership ratings, achieving a nine TVR across Tamil Nadu and an outstanding 13 TVR in Chennai. These figures underscore the show's strong following and the effective promotional efforts leading up to the premiere. Engagement has been robust across both television and digital platforms, amplifying its reach and impact.

In just the first week, the show reached over 32 million viewers on TV, with 4.4 billion minutes of total watch time across television, digital, and Hotstar. Social media buzz was more than 162 million views, indicating the show's popularity and the audience's eagerness to engage with the content.

The show airs daily at 9:30 PM on Star Vijay, with 24x7 live streaming available on Disney+ Hotstar.