MUMBAI: Seoul-based format agency Something Special has secured a financial booster shot from two South Korean investment heavyweights, Daekyo Investment and SB Partners, to fuel its global expansion ambitions.
The deal, whose financial particulars remain under wraps, sees Daekyo providing the lion's share of capital with SB Partners chipping in supporting funds. The cash injection comes as Something Special celebrates its fifth birthday, giving it ample ammunition for its next growth phase.
The format agency, helmed by president and executive producer Jin Woo Hwang and executive VP and head of content InSoon Kim, has already made significant inroads in the global format marketplace. Its smash hit Battle in the Box has been snapped up in 23 territories, while Still Alive has found homes in 11 markets.
Its latest offering, Unforgettable Duet—a heartstring-tugging format featuring dementia patients reconnecting with memories through beloved songs—debuted on MBN as one of 2024's highest-rated unscripted launches. The show has since secured a full ten-episode commission for 2025 and caught the fancy of Helium Pictures, which optioned it for Australia and New Zealand in December 2024.
Daekyo Investment, which manages the Daekyo K-Contents Scale Up Fund targeting small and medium-sized venture companies in Korea's cultural content sector, seems pleased with its new portfolio addition. The firm's executive director Roh Jai Seung gushed: "Something Special has proven itself to be a globally known and highly respected content company. They are shining a light on the best of Korean creativity to the world."
Hwang and Kim responded: "We are honoured that Daekyo Investment and SB Partners recognise Something Special's vision and potential. As the leading independent Korean agency representing A-list producers and formats worldwide, we remain committed to our motto: We connect and create."
The Seoul outfit also represents the white-hot format The Traitors in Korea and boasts partnerships with format behemoths including FremantleMedia, Banijay, ITV UK, UKTV and Warner Brothers International Television.
