MUMBAI: Fisher-Price, the infant and pre-school brand from Mattel Toys has introduced Galli Galli Sim Sim's main character Elmo to the Indian market, as a soft toy that can dance, sing and speak. What's more, it speaks the local language, Hindi. Apart from Elmo, the range also includes other characters like Bharat, Ernie and Biscuit Badshah from the show.

The surprise element of the range is that the first-ever Hindi speaking Elmo sings and dances to the tune of "Hokey Pokey" while grooving to the beats and doing all the steps, including turning around in a full circle and shaking all about.

The assortment from Fisher-Price includes soft toys including Bharat, Ernie, Biscuit Badshah and Elmo in 9 and 18 inch sizes, priced at Rs. 299 and Rs. 799 respectively. While a jumbo size of 24 inches is priced at Rs. 1099. The customised 'Hokey Pokey Elmo' is 11 inches tall, and is available for Rs. 1399. The complete range will be available at all leading departmental and toy stores, informs an official release.

Sesame Street's Indian adaptation Galli Galli Sim Sim aims to empower young children by making learning fun. International versions of Sesame Street are given their own muppets to reflect local issues. In India, they have characters like Googly, Chamki, Aanchoo and Boombah, who have been specially created with Indian characteristics and elements.

Developed with the help of Indian educational experts, the show exposes children to reading and counting and claims to help children to cope with their emotions, develop healthy habits, value diversity, take pride in their culture and treat others with respect.