MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC)

MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement

MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media.

MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Cross

MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a d

MUMBAI: With the broadcast industry currently going through a transition phase with regards to its ratings currency,