The ongoing TATA IPL has witnessed a significant shift in consumer behaviour, with Connected TVs (CTV) eating into HD

Mumbai:  A spontaneous adventure begins.

Mumbai: The realm of regional entertainment has been making waves, attracting viewers from across borders and languag

Mumbai: The Indian Premier League (IPL) 2023 has been consistently witnessing a sharp drop in the number of advertise

Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 15, i.e.

Mumbai: What was claimed to be a ‘watershed moment’ in the consumption of live sports in India has turned out to be a