MUMBAI: According to the week 39 ratings data of Broadcast Audience Research Data (BARC) India, Zee Café toppled Comedy Central in the English entertainment genre. Colors Infinity SD made an exit in this week’s data making way for AXN to enter the Top 5 channels list. The English entertainment players saw an increase in the viewership this week. Movie Now continued to rule in the English movies’ genre.
Discovery Channel continued to rule the infotainment space whereas Living Foodz stood at the number one position in the lifestyle genre.
English Entertainment
Zee Café took the no 1 position this week with 351 Impressions (‘000s) followed by Comedy Central with 337 Impressions (‘000s) in the second place. The third position was taken by AXN HD with 300 Impressions (‘000s) while Star World HD held the fourth position with 214 Impressions (‘000s). AXN the fifth spot with 102 Impressions (‘000s).
English Movies
Movies Now continued to stay in the first place with 2905 Impressions (‘000s) followed by Sony Pix with 2466 Impressions (‘000s). Star Movies with 2426 Impressions (‘000s) grabbed the third positions. HBO secured the fourth position with 1865 Impressions (‘000s) followed be Zee Studio with 1854 Impressions (‘000s) in the fifth place.
Infotainment
Discovery Channel dominated the space with 4981 Impressions (‘000s) followed by Animal Planet at the second spot with 3794 Impressions (‘000s). History TV 18 with 3531 Impressions (‘000s) and National Geographic Channel with 3059 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2497 mpressions (‘000s).
Lifestyle
Living Foodz grabbed the number one position with 1738 Impressions (‘000s). Food Food took the second berth with 817 Impressions (‘000s) followed by Fox Life with 759 Impressions (‘000s). TLC with 544 Impressions (‘000s) and NDTV Good Times with 374 Impressions (‘000s) bagged the fourth and fifth position, respectively.