New Delhi: Global media and entertainment major ViacomCBS has announced that it will unify the company’s US and international businesses under a simplified global leadership structure. Effective immediately, Chris McCarthy and Brian Robbins were promoted to the role of president & CEO, with global oversight for their respective brand groups, MTV Entertainment Group and Nickelodeon.

In addition, CBS president and CEO George Cheeks will expand his role to include responsibility for a global content strategy across ViacomCBS’ FTA networks around the world.

McCarthy, Robbins, and Cheeks will continue to report to ViacomCBS, president and CEO, Bob Bakish and work closely with ViacomCBS Networks International, president and CEO Raffaele Annecchino. International brand leadership will be realigned under this new structure.

In addition, ViacomCBS Global Distribution Group president, Dan Cohen will add distribution of ViacomCBS International Studios content to his group's mandate, which will now oversee all ViacomCBS content licensing and distribution globally. Barbara Zaneri assumes the title of chief program acquisitions officer for ViacomCBS, to reflect her expanded role leading all acquisitions globally across linear, streaming and pay. Zaneri will continue to report to McCarthy and partner closely with leaders across ViacomCBS and VCNI.

“These changes enable a truly global approach to brand management, content acquisitions and licensing across ViacomCBS’ networks around the world,” said Bob Bakish. “With a global reach of 4.1 billion cumulative homes in over 180 countries, our globally aligned leadership structure will ensure that our internationally recognized brands and content are ubiquitous across every platform and every market.”