MUMBAI: The regional genre observed maximum traction coming from the Tamil general entertainment channel (GEC) space in the week 27 of TAM TV ratings. The genre witnessed a rise of 2 per cent in viewership levels in this week.

Registering a 4.5 per cent rise in the viewership level from the previous week, Sun TV was the top contributor of the genre as it registered 1,277 GRPs, up from 1,221 GRPs. Vijay TV spotted the second position with 366 GRPs, up from 346 GRPs followed by Z Tamil which noted 128 GRPs, up from 124 GRPs.

Overall Malayalam GEC genre witnessed a rise of 7 per cent in viewership levels in this week. Asianet and Mazhavil Manorama were the major contributors with 4 per cent and 19 per cent rise respectively. Asianet at number one reported 928 GRPs, up from 890 GRPs followed by Mazhavil Manorama which registered 266 GRPs; up from 224 GRPs. Surya TV garnered the third spot with 205 GRPs, up from 196 GRPs.

In the Telugu space, Maa TV dropped to the second spot from its leading position with a drop of 8 per cent in viewership, this week. Gemini with 521 GRPs took the leading position with a rise of 3 per cent in viewership levels.  Maa TV recorded 508 GRPs, down from 555 GRPs. Z Telugu stood at number three with 493 GRPs, up from 460 GRPs.

Lastly, the Kannada GEC category has maintained its viewership threshold level with a minimal drop this week. Udaya TV garnered 5 per cent rise in viewership this week when compared to last week and registered 421 GRPs, up from 402 GRPs. Colors Kannada spotted the second position with 399 GRPs, down from 404 GRPs. Suvarna TV maintained its third slot with 248 GRPs, down from 251 GRPs.