Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

Highlights:

° Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

°  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising 

 

Note:

 

° The analysis is based on Ad Volume in Seconds

 

 

°  Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

 

°  Internet Services B2C & Online Shopping is the maximum advertised product group within Services Sector during Jan - Dec 2013 with 13% share followed by Properties / Real Estate advertising with 10% share

 

°  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising  

 

 

°  Dominos Pizza India ltd and Napptol.com are the top 2 advertisers of the Services Sector advertising on TV

 

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com