Synopsis of oral hygiene sector advertising on TV during Jan - Dec 2013

Synopsis of oral hygiene sector advertising on TV during Jan - Dec 2013

Highlights:

•    Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

•    Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan - Dec 2013

 

Note:

• The analysis is based on Ad Volume in Seconds

 

 

• Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

 

• Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan - Dec 2013

• Tooth Brush advertising contributed to 13% of Oral Hygiene Sector Advertising on TV during Jan - Dec 2013

 

• Colgate Palmolive India Ltd was the top advertiser within Oral Hygiene Sector Advertising during Jan - Dec 2013

 

Ashvini Khandekar
Manager - Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
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Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com