MUMBAI: Star World dominated the English Entertainment genre followed by Zee Cafe. Players in the space witnessed a significant hike in the ratings this week.
According to the week 7 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel was at the number one position in the infotainment genre.
Living Foodz continued to dominate the Lifestyle space, with the channels observing mixed ratings this week.
English Entertainment
Star World hopped to the number one position from its second place last week with 269 Impressions (‘000s). Zee Cafe was at the second place with 222 Impressions (‘000s). Comedy Central stood at the third position with 193 Impressions (‘000s) whereas Colors Infinity SD took the fourth place with 111 Impressions (‘000s). AXN continued at the fifth rank with 72 Impressions (‘000s).
English Movies
Movies Now with increased ratings retained the number one position this week with 2701 Impressions (‘000s) as compared to 2315 Impressions (‘000s) in week 6 followed by Sony Pix with 2430 Impressions (‘000s). Star Movies with 2077 Impressions (‘000s) grabbed the third position followed by HBO at the fourth position with 1531 Impressions (‘000s).
Movies Now 2 took the fifth place with 1305 Impressions (‘000s).
Infotainment
Discovery Channel dominated the genre with 4874 Impressions (‘000s). History TV 18 took the second spot with 4288 Impressions (‘000s). National Geographic was at the third spot with 3163 Impressions (‘000s). Nat Geo Wild stood at the fourth position with 2775 Impressions (‘000s) while, Animal Planet was at the fifth place with 2333 Impressions (‘000s)
Lifestyle
Living Foodz retained its number one position with decrease in its ratings from 1898 Impressions (‘000s) in week 6 to 1599 Impressions (‘000s) this week. Fox Life retook the second berth with 997 Impressions (‘000s) followed by FYI TV18 with 873 Impressions (‘000s). Food Food with 704 Impressions (‘000s) and TLC with 469 Impressions (‘000s) bagged the fourth and fifth position, respectively.
