BENGALURU: After a hiatus of a week, Sony Pictures Network India (SPN) Hindi Movies channel Sony Max returned to Broadcast Audience Research Council's (BARC) list of the top-10 channels across genre (All India [U+R] : 2+ Individuals). Six Hindi GEC channels, two Telugu GEC channels and one each of Hindi Movies and Tamil GEC channels made up the top-10 across genre list for week 4 of 2018 (Saturday, 20 January 2018 to Friday, 26 January 2018). From the network’s perspective, the top-10 channels across genre were three Star India Pvt Ltd (Star India) channels, two channels each from the Sun Network Ltd, SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel from Network 18. Four of the channels in the list were free-to-air (FTA).
The Sun Network’s flagship Tamil GEC Sun TV held onto to its first rank in the list in week 4 of 2018 with 1,047.704 million weekly impressions. Sun TV was also the most watched Tamil channel in the Tamil Nadu/Puducherry markets according to BARC’s weekly list of top-five Tamil channels during the week under review. All the top-five Tamil programmes during prime time were from Sun TV.
Zeel’s FTA channel Zee Anmol also retained its second rank with 722.702 million weekly impressions. Zee Anmol was also the most watched Hindi GEC in the Hindi Speaking Urban + Rural (HSM (U+R) and HSM rural [HSM (R)] markets. The Balaji Telefilms produced family drama series Kumkum Bhagya and the Grazing Goat Pictures-produced soap Jamai Raja were among the top five most watched Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). These programmes were aired on Zee Anmol.
Star India’s FTA Hindi GEC Star Bharat also retained its previous week’s third rank in week 4 of 2018 with 697.485 million weekly impressions. The Qissago Telefilms-produced serial Nimki Mukhiya was among BARC’s five most watched Hindi GEC programmes in the HSM (U+R) markets during primetime.
Sony Max was ranked fourth in week 4 of 2018 with 639.675 million weekly impressions. The channel also topped BARC’s top five Hindi Movies channels weekly list in HSM (U+R) and HSM (U). The sequel of SS Rajamouli’s magnum opus – Bahubali 2: The Conclusion was among the five most watched movies in HSM (U+R), HSM (U) and HSM (R). Hindi feature film (HFF) Sooryavansham, that was aired on the channel in week 4 was amongst the five most watched programmes in HSM (U+R) and HSM (U). Another HFF that was aired on the channel, Bhairava, was also among the top-five Hindi movies in HSM (U).
SPN’s women focused FTA Hindi GEC Sony Pal was ranked fifth in week 4 of 2018 with 600.018 million weekly impressions. Sony Pal was also ranked second in BARC’s top 10 Hindi GEC channels list in HSM (R). Balveer and Tarak Mehta ka Ooltah Chashmah aired on the channel were among the most watched Hindi programmes in HSM (R) during prime time.
Zeel’s flagship Hindi GEC Zee TV was ranked sixth in week 4 of 2018 with 595.585 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya that were aired on Zee TV were BARC’s top two Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).
Network18’s (or Viacom18 if you may) flagship Hindi GEC Colors was ranked seventh in week 4 of 2018 with 583.116 million weekly impressions. Colors was the most watched Hindi GEC channel in the week in HSM (U). The Rashmi Sharma Telefilms-produced story of a transgender, Shakti - Astitva Ke Ehsaas Ki, was among the top five Hindi GEC programmes during primetime in HSM (U).
Another Star India FTA Hindi GEC, Star Utsav, was ranked eighth in week 4 of 2018 with 569.417 million weekly impressions. Star India’s Telugu GEC Star Maa was ranked ninth during the week under review with 532.247 million weekly impressions. The channel was the most watched Telugu GEC in the AP/ Telangana (U+R): NCCS All : 2+ Individuals market. Two programmes that featured on Star Maa - Kumkuma Puvvu and Koyilamma were among the top five Telugu programmes during primetime.
The Sun Newtork’s Telugu GEC Gemini TV completed BARC’s list of top-10 channels across genre list in week 4 of 2017 with 522.878 million weekly impressions. Gemini TV was the second most watched Telugu GEC programme in AP/Talengana.
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