Mumbai: Prasar Bharati has approved a policy on monetisation of archival and premium content of All India Radio, Doordarshan and new units of the public broadcaster.

“This policy will ensure that archival and premium contents of Prasar Bharati are syndicated to third parties through an open and transparent mechanism of e-auction, in order to fetch maximum market value of content on-demand basis,” it said in a statement.

The broadcaster observed that TV channels as well as new channels on OTT are looking for good saleable content. This has created a demand for programme content of Prasar Bharati in India and overseas for the purpose of broadcast as well as streaming. The possibility for monetising this content requires a well-defined content syndication policy, it noted.

As per the policy, the public broadcaster will monetise its available content through e-auction to third parties for linear broadcasting (TV/Radio) and on-demand viewing/listening through internet platforms. The available content will be curated into compelling catalogues for the purpose of syndication at the catalogue level.

An online portal will be created for the management of the entire life cycle of the syndication from registration to grant of rights, payment and content sharing. The e-auction may be held for global linear broadcast rights, global on-demand rights, India linear broadcast rights and India on-demand rights, it said on Thursday.