Mumbai: Prasar Bharati has entered into an MoU with IIT Kanpur to develop next generation broadcast solution/roadmap for digital terrestrial broadcasting consistent with emerging standards such as 5G broadcast.

“The sanction for the Proof of Concept (PoC) of next generation broadcasting has also been conveyed to IIT Kanpur,” the minister of information and broadcasting Anurag Thakur told the Lok Sabha on Tuesday. “The selection of an appropriate next generation broadcast technology and Digital Terrestrial Transmission (DTT) roadmap of Doordarshan depends upon evaluation of this PoC.”

Speaking at the CII Big Summit last month Prasar Bharti CEO Shashi Shekhar Vempati had also stressed upon the need for convergence across infrastructure and content creation.

He said that if the collaboration with IIT Kanpur is successful it will be possible to directly receive broadcast signals on smartphones in future. “In the event of a high-viewership event like the Indian Premier League (IPL), there is no reason why millions of users need to receive that content on a unicast mode through the internet. If this works, all of the content can be delivered directly on broadcast frequencies to people on their smartphones or smart TVs,” he said.

The public broadcaster is already working on bringing convergence across TV and radio so that a lot of exclusive radio content can be made visually rich and available for TV audiences. PM’s ‘Mann Ki Baat’ was the first such example. Prasar Bharati is following the same format where a camera is put up in the studio all-day long for another show ‘Rangoli’.