MUMBAI: 'Kids – All-India' was the most benefitted genre with 1.10 per cent wherein Nickelodeon topped the chart with 87.9 per cent opportunity to see (OTS) in week 31, Chrome Data Analytics & Media reported.
Next in the tally was ‘Religious’ genre Exd with a growth of 0.97 per cent with Sanskar leading the genre with 96.3 per cent OTS on an HSM Excel <1L market basis.
'Business News' genre was third in the row with a growth of 0.88 per cent in six metros and led by Zee Business with 84.2 per cent OTS. This was followed by 'Infotainment' genre on the fourth position with 0.61 per cent in six metros with NGC leading the chart with 91.6 per cent OTS.
Last, but not the least, ‘English GEC’ genre was on the fourth position with 0.45 per cent in six metros with Colors Infinity leading the chart with 47.6 per cent OTS.
Among the losers this week, the 'Hindi GEC' genre recorded a fall of 0.07 per cent in HSM Excel <1L market. DD National was the most affected channel in the genre with 99.3 per cent.
OTS in ‘English movies’ genre in six metros decreased by 0.06 per cent with Movies Now being the most affected channel in the genre with 49.0 per cent.
Also Read :
English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome
Hindi Movies genre grew by 1.36%, Sony Max tops with 93.9% OTS: Chrome
