News18 India garners 12.8 per cent average market share during Week 27-30: Barc

Mumbai: News18 India has widened its lead in the Hindi-speaking 15+ market with 12.8 per cent market share during Week 27-30 as per Broadcast Audience Research Council (Barc) India data.

As per Barc ratings released on Thursday, Aaj Tak garnered a 12.02 per cent relative share and India TV stood at 12.01 per cent.

Republic Bharat had 11.2 per cent relative share, followed by TV9 Bharatvarsh with 9.8 per cent share, Zee News at 7.2 per cent, ABP News 6.6 at per cent, Times Now Navbharat at 6.4 per cent, News Nation at 5.8 per cent, Good News Today at 5.1 per cent and Zee Hindustan at 4.1 per cent.

News18 India further strengthened its position during primetime hours between 1800-2400 hours with 13.6 per cent market share. Aaj Tak had a 12.1 per cent relative share, followed by Republic Bharat at 12.0 per cent, TV9 Bharatvarsh at 10.6 per cent, Zee News at 7.6 per cent, ABP News at 6.6 per cent and Times Now Navbharat at 5.7 per cent.

Source: BARC data, TG: NCCS 15+ (All Viewership data based on TV only) Wk 27-30’22: 22nd July’22 to 29th July’22, All Days, 24 hrs Market Share - HSM - Urban + Rural

In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

Network18 CEO Hindi Cluster Karan Abhishek Singh said, "Continuous dominance of News18 India as the country's top news channel shows the kind of viewer’s affinity and trust the channel enjoys. Our robust line-up of shows and anchors also keeps us ahead in primetime. Our focus on news, unmatched perspective, insightful analysis, and debates are the key differentiating factors that keep us ahead of the competition."

The channel has not only performed well on TV, but its digital audience base has also seen steep growth.

News18 India managing editor Kishore Ajwani said, "There are a multitude of reasons which have helped us become a daily household name across India. The strong line-up of story-driven shows, the diversity of content, debates that offer perspective, and our fast-paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and resonance of the channel."