MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 25 May 2019 and 31 May 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 22 of 2019.
Top Advertisers:
The top 3 advertisers in the week 22 of BARC ratings were Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd with 168128, 100518, and 47368 insertions on TV respectively.
The fourth spot was claimed by Ponds India that made 28877 insertions. Smithkline Beecham came in fifth with 27153 insertions.
Rank |
Advertiser |
Insertions |
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Week 22 |
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1 |
HINDUSTAN LEVER LTD |
168128 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
100518 |
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3 |
ITC LTD |
47368 |
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4 |
PONDS INDIA |
28877 |
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5 |
SMITHKLINE BEECHAM |
27153 |
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6 |
COLGATE PALMOLIVE INDIA LTD |
23509 |
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7 |
BROOKE BOND LIPTON INDIA LTD |
22908 |
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8 |
PROCTER & GAMBLE |
22326 |
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9 |
GODREJ CONSUMER PRODUCTS LTD |
22126 |
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10 |
WIPRO LTD |
20313 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Lizol ranked first in the brands’ category in week 22 rankings with 12697 ad insertions on television. It was followed by Vimal Elaichi Pan Masala that made 12129 insertions.
The third slot was claimed by Hotstar Specials that had 11942 insertions on TV during week 22 of 2019. It was followed by Trivago and Colgate Dental cream that made 11596 and 11130 ad insertions, respectively.
Rank |
Brands |
Insertions |
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Week 22 |
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1 |
LIZOL |
12697 |
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2 |
VIMAL ELAICHI PAN MASALA |
12129 |
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3 |
HOTSTAR SPECIALS |
11942 |
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4 |
TRIVAGO |
11596 |
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5 |
COLGATE DENTAL CREAM |
11130 |
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6 |
HARPIC |
10754 |
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7 |
GODREJ NO.1 SOAP |
10338 |
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8 |
OPPO RENO SERIES |
9858 |
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9 |
COLIN |
9852 |
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10 |
DETTOL TOILET SOAPS |
9670 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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