Updated: 5:30 PM
MUMBAI: The charm of Amitabh Bachchan has worked for Sony Entertainment Television (SET). And it’s visible in the TAM TV ratings of week 34. The Hindi general entertainment channel (GEC) that launched the eighth season of Kaun Banega Crorepati on 17 August has finally come out from being at the bottom of the ratings chart, to number four.
What’s even more welcoming for the channel is the fact that the new format for KBC has been accepted by the audience. The inaugural episode got 8,956 TVTs, while subsequent episodes delivered 5,216 TVTs.
Sony garnered 366,282 GVTs, up from 262,647 GVTs. Apart from KBC, what worked wonders for the channel is its historic property - Maharana Veer Pratap which observed 3,286 TVTs, up from 2,906 TVTs.
On the other hand, Life OK, which slipped to number five position, managed 287,861 GVTs, down from 301,994 GVTs. The channel’s hot property - Savdhan India lost eyeballs and scored 2,473 TVTs, down from 2,721 TVTs, Laut Aao Trisha registered 1,435 TVTs, down from 1,566 TVTs and Gustakh Dil managed 1,365 TVTs, down from 1,530 TVTs.
According to the TAM TV ratings provided by the channel, the gainers this week are Zee TV at number two with 464,660 GVTs, up from 453,012 GVTs and Sab at number six faces neck-to-neck competition with Life OK as it records 287,686 GVTs, up from 278,215 GVTs.
At Zee, maximum properties witnessed a rise in the ratings. The channel’s famous property - Kumkum Bhagya is climbing new heights week after week and reported 8,093 TVTs, up from 8,013 TVTs, historical show - Jodha Akbar noted 8,949 TVTs, up from 7,544 TVTs Jamai Raja witnessed 6,688 TVTs, up from 5,327 TVTs and Aur pyar Ho Gaya stood at 4,676 TVTs, up from 4,418 TVTs.
On the other hand, for Sab, Taarek Mehta has been a huge win. It recorded 6,156 TVTs, up from 5,472 TVTs. Balveer registered 2,209 TVTs, up from 2,072 TVTs. On 23 August, the channel aired Sab Ke Anokhe Awards which observed 3,627 TVTs.
Though it lost numbers, Star Plus continues to lead the pack with 559,230 GVTs, down from 688,618 GVTs and Colors at number three stood at 376,579 GVTs, down from 410,774 GVTs.
For Star, all its properties have witnessed a huge drop in the viewership. Thus, the channel’s chart leader Diya Aur Baati Hum scored 7,343 TVTs, down from 10,696 TVTs, Saathiya Saath reported 7,179 TVTs, down from 9,455 TVTs and Yeh Rishta Kya Kehlata Hai stood at 5,942 TVTs, down from 7,367 TVTs.
Coming back to Colors, Sasural Simar Ka noted 6,060 TVTs, down from 6,193 TVTs. Its non-fiction properties, Jhalak Dikhlaja and Comedy Nights with Kapil witnessed a drop in the ratings and reported 3,879 TVTs, down from 4,799 TVTs and 6,521 TVTs, down from 6,847 TVTs respectively.
