Mumbai: FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4486.09 (‘000s). Reckitt Benckiser (India) Ltd was second at 3462.72 (‘000s).

Ponds India which usually languished at one of the last five spots was at number three in week 46. Entering into the winter season, the beauty and personal care firm stepped up the game to deliver ad volumes of 1020.95 (‘000s).

Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Colgate Palmolive India Ltd, Procter & Gamble, Coca Cola India Ltd, and Lakme Lever Ltd followed, in that order.

Other than Horlicks at the top spot (397.9), the brands list looked very different with Veet Men Hair Removal Cream, Lizol, Ultratech Cement, and Fanta (new entrant) at the second to fifth positions. Ultratech Cement debuted last week at number eight.

Long-time leader Dettol Toilet Sopas slipped to the sixth slot, Dettol Antiseptic Liquid was eighth, and Dettol Foaming Handwash at tenth. At number seven and nine were Harpic Power Plus 10X Max Clean and Clinic Plus Shampoo, respectively.