MUMBAI: Media monitoring company – Esha Media Research is all set to launch its stock vigilance monitoring system in April this year.

The company has completed the trial run for its new product, which will measure media impact and stock behaviour of any scrip mentioned in broadcast media.

During the trail runs, the system captured references or comments made about a particular scrip by anchors, journalists, analysts, spokespersons or government officials and aided in understanding the trend and the stock market impact made by the anyone’s comment with utmost accuracy.

“The pricing of the product will start from Rs 6 lakh onwards per scrip and it will be of great benefit to the stakeholders including the FIIs, domestic institutions like mutual funds, stockbrokerage houses, corporate and high net-worth individuals among others. Content for the sector like sugar or power or any sector can be customised depending upon the client’s requirement,” said Esha Media Research managing director RS Iyer.

“Keeping in mind the full market capitalisation of over Rs 96,00,000 crore and free float market capitalisation of close to Rs 44,00,000 crore for the top 500 companies on the two premier stock exchanges, it will make more sense for the stakeholders to have this system under their belt at an extremely value added proposition,” Iyer informed.

The output from the new system will be tracking all business channels in India during market hours. The relevant clips can be viewed at click of the button.