MUMBAI: With growth of 2.22 per cent, the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics & Media. In this category, Colors Infinity gained the highest OTS with 47.7 per cent and Comedy Central was the second most benefitted in terms of OTS with 46.2 per cent in six metros.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes.
The sports genre ranked second in the gainers category with growth of 1.49 per cent OTS on an all-India including 1L+ market basis. DD Sports gained the highest OTS with 94.7 per cent whereas Star Sports 2 gained the second slot on the list with 81.3 per cent OTS.
The third position in the gainer's list of OTS was grabbed by the Religious genre with a growth of 1.31 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Sanskar was leading the genre with 92.9 per cent whereas Aastha stood second with 91.6 per cent OTS.
Business news genre stood in fourth position in the list with 1.06 per cent growth in which Zee Business lead with 85.5 per cent whereas CNBC Awaz grabbed second position with 83.4 per cent OTS in six metros.
Last but not the least, the fifth position in gainers list is taken by the English news genre with a growth of 0.31 per cent. In this category, Rajyasabha TV topped the OTS chart with 94.5 per cent whereas Loksabha TV was the second topper with 94.4 per cent in six metros.
Among the losers, Kids genre was the most affected genre with a drop of 1.61 per cent OTS on an all-India including 1L market basis with Nickelodeon topping the chart with 88.1 followed by Cartoon Network with 84.2 per cent OTS.
The Youth genre recorded a fall of 0.81 per cent OTS on an HSM excluding 1L market basis. In this category, MTV grabbed highest OTS with 90.8 per cent followed by Channel V with 88.8 per cent OTS.
Infotainment reserved the third position in the losers list with a drop of 0.50 per cent. History TV 18 and NGC bagged the top two positions with 90.1 per cent and 90.1 per cent, respectively, on an all India including 1L market basis.
Music took the fourth position in the losers list with a drop of 0.32 per cent. In this category, Sony Mix got first position with 90.1 per cent and 9XM reserved the second position with 88.7 per cent OTS on an HSM excluding 1L market basis.
Last among the losers was the Hindi movies genre that stood at the fifth position with a fall of 0.26 per cent OTS with Max leading the chart with 94.3 per cent, followed by Star Gold with 93.4 per cent OTS on an HSM excluding 1L market basis.
