MUMBAI: The race of being a number one channel in Hindi general entertainment channels keep continues and week 18 witnessed Colors replacing Star Plus to be the leader in the space in the HSM market. On the other hand Sony’s The Kapil Sharma Show exited the top five programmes list while Colors’ Naagin continued to dominate the segment.
Colors garnered the leadership position in the HSM market with 656335 Impressions (000’s) and pushed down Star Plus to second slot with 646994 Impressions (000’s).
Zee TV regained its third position with 598251 Impressions (000’s) followed by free to air channels Sony Pal on fourth and Zee Anmol on fifth spot with 533928 Impressions and 506203 Impressions respectively.
Star Utsav bagged sixth slot with 464727 Impressions (000’s) followed by Life OK which stood on seventh with 458127 Impressions (000’s). Rishtey bagged the eighth spot with 378935 Impressions (000’s).
Sab TV and Sony Entertainment Television, both witnessed a fall in ratings this week. Sab TV was at the ninth with 345464 Impressions (000’s) against 359899 Impressions (000s) in week 17 whereas Sony TV stood at tenth with 297283 Impressions (000’s) against 347921 Impressions (000s).
In the top five programmes of Hindi GEC, Colors Naagin continued to dominate the genre with 17650 Impressions (000’s) while Zee TV’s prime time show Kumkum Bhagya bagged the second slot with 12954 Impressions (000’s) followed by Star Plus’ prime time show Yeh Hai Mohabbatein and Saath Nibhaana Saathiya at third and fourth slot with 10612 Impressions (000’s) and 10257 Impressions (000’s) respectively. Zee Anmol’s Jodha Akbar grabbed the fifth slot with 9101 Impressions (000’s).