NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent.

In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi movies genre has emerged as a close second on top gainers list with a growth of 0.94 per cent in the six metros market. In this category, B4U Kadak has gained the highest OTS with 93.8 per cent.

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Among other genres, sports, kids, Hindi GEC, English GEC and religious have grown negligibly by 0.94, 0.69, 0.25, 0.20 and 0.19 per cent respectively.