NEW DELHI: Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 1.1 per cent.
In this category, Sanskar has gained the highest OTS with 98.2 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, the Hindi news has emerged as a close second on the top gainers list with a marginal growth of 0.5 per cent in the all India market. In this genre, ABP News has gained the highest OTS with 99.9 per cent.
Read more coverage on ChromeDM
Among other genres, business news, English GEC and business news and music genre has grown slightly by 0.38 per cent, 0.28 per cent and 0.09 per cent respectively.