MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 August 2019 and 30 August 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 35 of 2019.
Top Advertisers:
There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184652 and 93829 ad insertions, respectively.
Godrej Consumer Products Ltd stayed firm at third position, as it made 35824 insertions. ITC Ltd was replaced by Cadbury’s India Pvt Ltd that climbed from last week’s seventh position with 31791 insertions.
Brooke Bond Lipton India Ltd took away the fifth spot from Procter & Gamble, taking a small leap of one rank with 31423 insertions.
Rank |
Advertiser |
Insertions |
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Week 35 |
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1 |
HINDUSTAN LEVER LTD |
184652 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
93829 |
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3 |
GODREJ CONSUMER PRODUCTS LTD |
35824 |
||
4 |
CADBURYS INDIA LTD |
31791 |
||
5 |
BROOKE BOND LIPTON INDIA LTD |
31423 |
||
6 |
ITC LTD |
31053 |
||
7 |
PROCTER & GAMBLE |
29782 |
||
8 |
SMITHKLINE BEECHAM |
21482 |
||
9 |
COLGATE PALMOLIVE INDIA LTD |
21019 |
||
10 |
LAKME LEVER LTD |
16465 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Lizol climbed back to the top spot in the week 35 of BARC top brands rankings after a small gap. It made 12297 insertions. VIVO S1 held the second spot this week also with 12269 insertions.
Trivago also remained stagnant on third position with 11493 insertions. Fourth spot was taken by a new entrant in the list, Sachi Saheli Ayurvedic Syrup that had 10818 insertions. Ranking fifth was Horlicks with 10217 insertions.
Rank |
Brands |
Insertions |
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|
|
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Week 34 |
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1 |
COMPLAN |
13530 |
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2 |
VIVO S1 |
12228 |
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3 |
TRIVAGO |
11925 |
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4 |
COMFORT FABRIC CONDITIONER |
9868 |
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5 |
LALITHAA JEWELLERY |
9262 |
||
6 |
SACHI SAHELI AYURVEDIC SYRUP |
9127 |
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7 |
HARPIC PLATINUM |
8288 |
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8 |
DAILYHUNT |
7931 |
||
9 |
LIFEBUOY TOILET SOAP |
7836 |
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10 |
SURF EXCEL EASY WASH |
7740 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands |