NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 29 August 2020 to 4 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 35 of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser this week it got 243758 impressions. It was followed by Reckitt Benckiser India which ranked second with 162462 ad impressions.
Brooke Bond Lipton India Ltd bagged the third spot with 41159 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 26908 and 23885 insertions respectively.
ITC Ltd bagged the sixth spot with 23505 ad insertions.
Other top brands in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Wipro Ltd, and Ponds India.
Rank | Advertiser | Insertions | ||
---|---|---|---|---|
Week 35 | ||||
1 | HINDUSTAN LEVER LTD | 243758 | ||
2 | RECKITT BENCKISER (INDIA) LTD | 162462 | ||
3 | BROOKE BOND LIPTON INDIA LTD | 41159 | ||
4 | GODREJ CONSUMER PRODUCTS LTD | 26908 | ||
5 | PROCTER & GAMBLE | 23885 | ||
6 | ITC LTD | 23505 | ||
7 | COLGATE PALMOLIVE INDIA LTD | 23391 | ||
8 | CADBURYS INDIA LTD | 20873 | ||
9 | WIPRO LTD | 20719 | ||
10 | PONDS INDIA | 19427 | ||
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers |
Top Brands-
Dettol Antiseptic Liquid, after a few weeks, returned to the top spot with 27226 ad insertions. Dettol Toilet Soaps this time came in the second position with 17509 ad insertions. Dettol Liquid Soap bagged the third spot with 17230 ad impressions.
The fourth and fifth spots were acquired by Surf Excel easy wash and Lizol with 16509 and 13032 ad insertions respectively.
The sixth position was grabbed by Dettol & Moms Soap for the first time in the last so many weeks with 13018 ad insertions.
Other top brands in the pecking order were as follows: Wheel Active 2 in 1, Clinic Plus Shampoo, Jeevansathi, Facebook.
Rank | Brands | Insertions | ||
---|---|---|---|---|
Week 35 | ||||
1 | DETTOL ANTISEPTIC LIQUID | 27226 | ||
2 | DETTOL TOILET SOAPS | 17509 | ||
3 | DETTOL LIQUID SOAP | 17230 | ||
4 | SURF EXCEL EASY WASH | 16509 | ||
5 | LIZOL | 13032 | ||
6 | DETTOL & MOMS SOAP | 13018 | ||
7 | WHEEL ACTIVE 2 IN 1 | 11319 | ||
8 | CLINIC PLUS SHAMPOO | 11130 | ||
9 | JEEVANSATHI.COM | 11084 | ||
10 | FACEBOOK.COM | 10152 | ||
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands |