MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.
Top Advertisers:
No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.
The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.
Rank |
Advertiser |
Insertions |
|
|
|
|
Week 26 |
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1 |
HINDUSTAN LEVER LTD |
185861 |
||
2 |
RECKITT BENCKISER (INDIA) LTD |
98712 |
||
3 |
ITC LTD |
31591 |
||
4 |
BROOKE BOND LIPTON INDIA LTD |
28255 |
||
5 |
CADBURYS INDIA LTD |
27064 |
||
6 |
MARICO LTD |
24824 |
||
7 |
COLGATE PALMOLIVE INDIA LTD |
20907 |
||
8 |
AMAZON ONLINE INDIA PVT LTD |
19120 |
||
9 |
PONDS INDIA |
16658 |
||
10 |
SMITHKLINE BEECHAM |
16223 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.
Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.
Rank |
Brands |
Insertions |
|
|
|
|
Week 26 |
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1 |
LIZOL |
12281 |
||
2 |
HARPIC BATHROOM CLEANER |
11642 |
||
3 |
DETTOL LIQUID SOAP |
10420 |
||
4 |
9324 |
|||
5 |
HARPIC 10/10 |
9236 |
||
6 |
CLINIC PLUS SHAMPOO |
9187 |
||
7 |
COLGATE DENTAL CREAM |
9072 |
||
8 |
LIZOL KITCHEN POWER CLEANER |
8861 |
||
9 |
GOODKNIGHT POWER ACTIV PLUS |
8408 |
||
10 |
PHONEPE |
8301 |
||
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |