MUMBAI: Banking on the match highlights of the previous seasons of the Indian Premier League (IPL), four channels from Star India’s sports cluster, for the first time this year, have entered BARC’s top-five list for week 13. With two months of IPL action ahead, Star Sports is likely to continue its streak during the period.
Star Sports First climbed one spot to be at the first position with 104355 impressions (000s) sum. Sony Ten 1 climbed two slots to the second position with 70708 impressions (000s) sum.
Star Sports 1 and 2 entered the top-five list at third and fifth positions, respectively, with 44994 impressions (000s) sum and 39276 impressions (000s) sum. Star Sports 1 Hindi climbed one place to the fourth position with 42627 impressions (000s) sum.
Dsport and DD Sports are nowhere to be seen in the top five list after the Nidahas Trophy ended on a high note. Dsport might need to rethink its strategy and start acquiring rights for cricket in India in order to sustain its viewership momentum.
The eleventh season of the IPL begins on 7 April 2018.
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