Mumbai: Broadcast Audience Research Council (Barc) India has announced that it will resume individual news channels ratings on 17 March and publish Week 10 2022 data.

The data will be released as per the augmented data reporting standards for news and special interest genres. The data will be released to the market on Thursday.

“Barc India, and the industry at large, welcomes the ministry of information and broadcasting’s directive to resume the release of data for individual news channels,” said the statement. “As per our reporting cycle, this data will be released to the market on Thursday. We have communicated the same to our clients and stakeholders.”   

The augmented standards entail the reporting of audience estimates for news and special interest genre channels on a four-week rolling average basis, which would be released regularly every week along with the estimates for all other channels. All viewership data will be published on the YUMI platform that can be accessed by subscribers.

In the weeks leading up to the resumption of news channels ratings, Barc India will be reaching out to its constituents to inform and educate them about the details of the augmented data reporting standards.  

“With the active support of the technical committee members, all our stakeholders and industry experts, we believe we have a statistically sound and effective solution which helps augment the robustness of the data and reporting, which we had set out to do,” said Barc in a statement. “This would be another significant step taken by BARC India to ensure a strong currency for advertisers and media organisations.”