MUMBAI: BARC India organised training sessions to its stakeholders across four cities in India. The BARC India Media Workstation (BMW) gave users a new software, which will usher in a new era of audience interpretation.
According to BARC India, the industry responded with a houseful of registrations within three days of its announcement and members of the industry are coming in to test drive the new software.
BMW Training sessions are being conducted every Monday in Mumbai and every Wednesday in Delhi. With four batches of one hour each and over 120 attendees on the first day.
Team BARC India took the participants through a step-by-step introduction across the AudView, AdView, PlanView and TeleView sections of the BMW. Separate tables with lap-tops were available for a hands-on experience.
The BARC India Road shows have been promoted online. Those who attended the BMW training session were awarded certificates.
