Mumbai: Sunil Lulla, the ex-CEO of Broadcast Audience Research Council (BARC) who recently stepped down from his position at the TV measurement company to pursue entrepreneurial ambitions, has announced his new venture ‘The Linus Adverntures’, along with a gamut of other career and personal interests that he will be undertaking.
The Linus Adventures will assist promoters and CXOs scale their business and become leader brands. Additionally, Lulla will be starting a new chapter as a co-founder of a UAE-based edtech start-up focussed on India and MENA region, the purpose of which will be to nurture the next generations by providing them holistic development opportunities from an early stage in life.
Besides, Lulla will continue to remain an active angel investor in early-stage start-ups across multiple domains.
On a more personal front, going forward, he will vigorously support Children’s Movement for Civic Awareness (CMCA) which transforms the attitudes and behaviour of children to ensure a sustainable future. Also interested in learning a new way of running known as Maximum Aerobic Function/Low Heart Rate which helps to breathe smarter, Lulla hopes to ‘Run-Jog-Sprint-Recover’ to successfully complete many marathons and stay more refreshed.
“After four decades of a fulfilling and an exciting ‘employee life’, I now embark on a ‘portfolio career'; an entrepreneurial journey which not only brings to the fore my diverse experiences but also creates meaningful opportunities to make a difference to those around me," said Sunil Lulla. "I am grateful for the privilege of working with some of the finest people and professionals without whom none of the successes would have been possible. My roller-coaster ride will continue with the good wishes and affection of my family, friends, and well-wishers. I celebrate my new beginning on a new stage with a new play.”
A media industry veteran, Lulla began his career with HMV/Sa Re Ga Ma and worked with leading brands including Grey Group, Times Television Network, SET, MTV, J Walter Thompson, and most recently BARC, India.
Lulla had taken over the reins as the CEO of BARC, India from Partho Dasgupta in 2019. He is succeeded by Nakul Chopra.
