MUMBAI: Advertising volume grew during the last two weeks by 16 per cent, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

The report also states that the ad volume has, however, fallen by 23 per cent in the current week as compared to the pre-Covid2019 period.

Most of the categories have increased volume of advertising levels in the last two weeks, of which soft drinks and coolers have increased the most, thanks to the heat wave in the country, the report points out.

There has been a rise of 3 per cent in advertiser count in week 20, whereas the brands and variants count has gone up by 5 per cent in the same week.

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