MUMBAI: Doordarshan has implemented the Broadcast Air Time Traffic Scheduler (BATS) for online commercial scheduling & billing as well as for payment through SBI gateway.
This is a major initiative for bringing transparency and credibility in Doordarshan operations. In Phase-I , BATS has been made operational for DD National channel and DD Kisan channel. In Phase-II BATS is ready and live for DD News, DD Urdu, DD Bharati and DD Sports.
It would be operational by March 2017. In Phase-III, BATS will be implemented in 16 Major Regional Kendras by July 2017.
BATS has many advantages as the entire commercial billing and scheduling can be done online through user friendly and well protected software. The delay in preparation of bills, issue of telecast certificate, co-ordination in preparation of FPC & Inserting Commercials is no more. Keeping record of all the documents is now easier. This has resulted in faster communication among Programme Wing, Marketing Divisions and DCS apart from minimising scope of error.
Apart from having a provision to generate commercial bill cum telecast certificate it has the provision to pay the bill online through SBI gateway thus it is very useful for Advertising Agencies/ Accredited Agencies too for online verification of bills and payments. With minimum human intervention and cross -checks, it would be a step further towards efficient management practices by the public broadcasters.
This also is a step forward for enhancing transparency and credibility.
Also Read:
http://www.indiantelevision.com/television/tv-channels/terrestrial/doordarshan-employs-german-innovator-for-upgrading-news-studios-170225
http://www.indiantelevision.com/television/tv-channels/terrestrial/freedishs-first-e-auction-after-upgradation-in-mar-170206
