MUMBAI: Doordarshan will telecast a Kisan Friendly programme titled Kisan ki Seva mein with effect from 16 May, 2005 at 6.30 am on the national channel on DD-1. The Programme will be telecast from Monday to Friday every week.
 
AThe programme contents will be from different branches of agriculture. Efforts are being made to bring awareness among the farmers about the Modern Scientific Research and Development in the field of progressive farming, the present need of standard export quality vegetables, fruits, pesticides etc. One of the segments will be focused on in-house marketing direct from the farmers to the consumers through the data available from the 1551 call centres and also international marketing, states a DD release.
 
 

A segment on meteorological forecast about the weather
conditions in different parts of the country will be part of the
programme. Different programmes will help in building up awareness among the farmers about the various Government Schemes such as Kisan Card, Cold Storage, Contract Farming, Seeds Storage, Water Management and the Daily Market Commodity Rates with an eye to enhance their
welfare measures and boosting their economy.