Mumbai: Women Olympians dominated TV ads during the telecast of the Tokyo Olympic Games 2020, according to data provided by Broadcast Audience Research Council (BARC) India. 31 per cent of ads on TV during the telecast of the Olympics featured Indian athletes, out of those, 69 per cent featured female Olympians, it said.
The most visible athletes included pistol shooter Manu Bhaker, badminton player PV Sidhu, wrestlers Yogeshwar Dutt and Bajrang Punia, professional archer Deepika Kumari, sabre fencer Bhavani Devi, boxer Mary Kom, table tennis player Manika Batra and field hockey player Rani Rampal.
PV Sindhu and Bajrang Punia brought home a bronze medal from the Tokyo Olympics in women’s singles badminton and freestyle wrestling (65 Kg) respectively.
Weightlifter Mirabai Chanu (silver), boxer Lovelina Borghohain (bronze), wrestler Ravi Kumar Dahiya (silver), track and field athlete Neeraj Chopra (gold) and the Indian men’s hockey team (bronze) brought home five medals for India. Lovelina Borghohain, Ravi Kumar Dahiya and Bajrang Punia made their debut in the Olympics this year.
The Indian men’s hockey team comprised PR Sreejesh, Harmanpreet Singh, Rupinder Pal Singh, Surender Kumar, Amit Rohidas, Birendra Lakhra, Hardik Singh, Manpreet Singh, Vivek Sagar Prasad, Nilakanta Sharma, Sumit, Shamsher Singh, Dilpreet Singh, Gurjant Singh, Lalit Kumar Upadhyay, Krishan Pathak, Varun Kumar, Simranjit Singh under the captaincy of Mandeep Singh and guidance of coach Graham Reid.
Notably, the women’s hockey match against Great Britain for the bronze medal garnered 311.3 million viewing minutes which was higher than the final men’s hockey match against Germany that garnered 260.9 million viewing minutes.
Source: BARC data – L/T Tokyo 2020 Oly-21 | Hockey Bronze Medal Matches | 5 August 2021 – men’s hockey | 6 August 2021 – women’s hockey | Channels Sony SIX (HD)(v), Sony SIX (v), Sony Ten 1, Sony Ten 1 HD, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3, Sony Ten 3 HD, Sony Ten 4 (HD)(v), Sony Ten 4 (v), DD Sports / *Ads by duration (secs)
