MUMBAI: Rugby World Cup Ltd (RWCL) has appointed French broadcasting organisation TF1 as the host broadcaster for Rugby World Cup 2007 in France.

This is the result of a competitive tender process conducted on its behalf by RWCL commercial advisors IMG/TWI.

RWCL MD Mike Miller said, "RWCL is delighted to be working with TF1, Frances biggest broadcaster. TF1 has vast experience in the broadcasting of major world sporting events. The appointment is wonderful news for French rugby fans who will be able to see every match live from RWC 2007 and RWC 2011, either on TF1 or on Eurosport France.

"The interest in these rights was unprecedented. We received tenders from all four major broadcast organisations - TF1, France Television, Canal Plus and M6. All the presentations were impressive but TF1 exceeded all the others in its commitment to promote and market the Rugby World Cup allowing us to reach new audiences and grow the game of rugby in France."

TF1 claims to be Frances largest terrestrial (free-to-air) broadcaster. It claims to enjoy a 34 per cent share in France. At least live matches will be shown free-to-air for both RWC 2007 and RWC 2011. In addition, the other 28 matches will be shown live on its fully-owned Eurosport France channel.

TF1's senior vice-president in charge of broadcasting Etienne Mougeotte said, "TF1 remains the leading broadcaster in France and actively seeks to broadcast big global sporting events in which the French National team has a genuine competitive interest. The Rugby World Cup fits perfectly with the programming we wish to offer to our viewers and we will do our very best to ensure the Rugby World Cup is given the widest coverage and the greatest exposure possible."

TF1 is a part of the European Broadcasting Union consortium that will broadcast the 2012 Olympic Games.