MUMBAI: In India it may be Max that has C&S telecast rights for the World Cup, but in Pakistan it is Ten Sports.
Ten Sports has secured exclusive cable and satellite rights for Pakistan from SET Satellite (Singapore) Pvt, which is the satellite, pay TV and DTH television rights holder of ICC-organised cricket not only for India, but for the neighbouring region too.
Max had no choice but to sell really considering the fact that Indian channels are banned in Pakistan. While no details of the terms of the deal are available to indiantelevision.com, industry sources have indicated that the agreement is one that both parties can live with.
Ten sports is distributed by ARY Leo Communications in Pakistan, while on-air sponsorship selling for the channel is managed by IMG.