Mumbai: TAM Sports has released an IPL report based on the first 23 matches of IPL 17 and for all the channels on which matches are telecasted.

Television advertising for IPL 17 experienced a six per cent increase in ad volumes per channel compared to IPL 16 during the first 23 matches played.

During IPL 17, the count of categories and advertisers increased by 65 per cent and 37 per cent compared to IPL 16.

The top five categories present in IPL 17 together covered 50 per cent share of ad volumes with ecom-gaming leading the list. Among the top five categories, ecom-gaming and pan masala were the common categories in IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in seven matches during IPL 17. Together, the top advertisers added more than 38 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to the same no of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.