Mumbai: Star Sports, the official media rights partner for vivo Pro Kabaddi League, has roped in eight sponsors and many more key advertisers ahead of the commencement of the league.

The eight on-boarded sponsors include vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice, and Parimatch News. New advertisers like Mfine, A23, Parimatch News, Winzo, GSK, and Luminous among others have also partnered with the broadcaster.

Season 8 of vivo Pro Kabaddi League is all set to begin from 22 December, and for the first time will be played at a single venue, Sheraton Grand Bengaluru Whitefield Hotel and Convention Center.

“We are delighted with the response that we have received from brands across categories,” said a Star Sports spokesperson. “The recently launched campaign- 'Jo Bhidega Woh Badega' has created a stir of excitement amongst fans and advertisers alike for the return of PKL after two years. The overall reception from advertisers is a testament to the brand value of India’s homegrown sport. We have solidified our position as a broadcaster that provides advertisers with customized creative solutions to drive high engagement and are confident that the interest among advertisers will only continue to grow with each passing year.”

The new format will feature triple headers) on the first four days in the opening week. Bengaluru Bulls will square off with U Mumba in the opening match. The ‘Southern Derby’ between Tamil Thalaivas and Telugu Titans will be the second match followed by UP Yoddha squaring off with defending champions Bengal Warriors in the final match of the day.