New Delhi: The Walt Disney Company-owned Star India has elevated Sudhir Shukla as head of marketing for Star Sports. He will be managing the marketing for the entire sports portfolio at Star Sports. 

Shukla announced the development on his social handle.

He joined Star India in 2016 and has served in different roles such as VP & head marketing and brand strategy, SVP – cricket.

In his previous role, he has successfully spearheaded marketing for IPL, ICC World Cup 2019, women’s cricket and launched several campaigns.

Previously, this portfolio was handled by Rajiv Mathrani who had recently moved on from the organisation. 

Shukla has over 17 years of experience and has previously worked at Mondelez, and Tata Consultancy Services. His longest stint was at Mondelez where he served for over 10 years in different roles such as area sales manager, brand manager, category manager – gum and candy, category head – cocoa beverages, and head of modern trade, CSD and away from home (NCD) channel.