MUMBAI: Star India has reduced the price for its newly launched regional sports channel Star Sports 1 Bangla under a promotional scheme. The channel has been priced at Rs 6 per month for the period of 30 May to 27 August.

The channel is actually priced at Rs 19 which will be applicable after the expiry of the promotional scheme period. Star India has taken the move at a time when the ICC Cricket World Cup started on 30 May and will end on 14 July.

Star Sports1 Bangla is a dedicated sports channel to cater to the Bengali audience. Lately, the broadcaster launched three channels apart from Star Sports 1 Bangla – Star Sports 3, Star Sports 1 Telugu and Star Sports 1 Kannada.

Following a thorough tender process, ICC awarded Star Sports the global broadcast rights for all ICC Events 2015-2023. This included exclusive live and highlights rights across all platforms for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup.